Pressed Roots has had successful pop-ups in three cities, including Boston, Atlanta, and Dallas, which proved the demand was there. “This training is not only a rigorous lesson in the Pressed Roots method of styling hair, but also teaches stylists the Pressed Roots mission, brand, and our core values.” “We have carefully designed the Pressed Roots boot camp, which is a 2-3 day mandatory training program, for every single stylist who works with Pressed Roots,” Gaines told Dallas Innovates. The team compares it to a “Drybar for women of color.” Pressed Roots stylists will be trained to use to “The Pressed Roots method,” a 90-minute proven technique developed by certified, expert stylists that avoids damage.

“Pressed Roots is fulfilling an immediate need in the salon industry, a blow-out bar for women of color.” who want a brand that prioritizes hair health and experience,” Gaines said. I created Pressed Roots for me and the 42 million other women with textured hair in the U.S. “Like many women of color, I have been traumatized by the salon experience, even losing my hair at the hands of licensed stylists.

So she decided that a luxurious blow-out experience specializing in the textured hair demographic was something the beauty market was desperately lacking and set out to close the gap. However, Gaines struggled to find a person or place that she trusted. While studying at Harvard Business School, Gaines noticed that her classmates frequently booked appointments at blow-out bars, totally trusting the stylists when they did so. However, traditional salons are not usually equipped with the training to serve the specific needs of women with textured hair. She’s had a lifetime of bad experiences with blow-out bars, which disrupted the salon industry years ago as a quick and easy way for customers to get beautifully styled hair. Īs a fellow curly girl-the super curly, coily, and kinky kind-Gaines recognizes how rough it can be to find a place that consistently presses tresses in a fast and healthy way. Pressed Roots is now open off of Singleton across from Trinity Groves.

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